Jerry Lorenzo launched Fear of God in 2013. Standing alongside the mainline is ESSENTIALS - a core collection of neutral basics with the signature FOG ESSENTIALS logo. Its line of hoodies, sweats and tracksuits have become status symbols in their own right.

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Nautica was founded in 1983 by clothing designer David Chu and a partner. It was purchased for cash and stock in 1984 by State-O-Maine, a New York–based apparel company.

Nautica took its name from the Latin wordnauticus—which comes from the Greek wordναυτικός—for naval and inItalian language nautica means seamanship.